miércoles, 24 de diciembre de 2008

AZ en La Tercera

Compartimos con ustedes un artículo sobre el arribo de Wal-Mart a Chile, que hace especial énfasis respecto a las marcas comerciales que esta solicitando de este gigante del retail en Chile.

Rodrigo Albagli comenta diversas aristas sobre este proceso de registro.

jueves, 4 de diciembre de 2008

Apertura Nuevo Dominio .TEL


Desde ayer, 3 de diciembre de 2008, comenzó a correr el plazo mundial para solicitar una inscripción en el nuevo dominio de primer nivel bajo el sufijo .TEL, el cual persigue crear en la red un directorio mundial que si consigue masificarse, podría llegar a posicionarse como las “páginas amarillas del siglo XI”.

Este dominio permite crear una plantilla estándar donde se pueden subir, almacenar y actualizar toda la información relativa a una persona natural o empresa, como por ejemplo direcciones, números de telefonía convencional, geolocalización o voz sobre IP, SMS, correos electrónicos, Skipe, palabras claves del negocio, páginas web asociadas, entre otros datos. Esta información permitirá entablar contacto directo desde la misma página mediante cualquiera de estos mecanismos, siempre que el usuario así lo establezca en la configuración de la página.

Una de las principales ventajas de este nuevo dominio radica en la facilidad para crear la planilla simplemente mediante el ingreso de la información en una ficha predeterminada, la cual se almacena en el propio sistema sin necesidad de contar con un servicio de alojamiento ni tener que incurrir en costos por el diseño de la página, al no estar ligado el nombre de dominio a una dirección IP o sitio web.

Este sistema puede llegar a ser especialmente atractivo para las empresas, ya que les va permitir generar y mantener una relación fluida con sus distintos contactos y potenciales proveedores y clientes, pudiendo el usuario contactarse con mayor rapidez, fluidez y claridad, siendo una expresión sumamente fácil de recordar. A su vez, las pequeñas empresas y profesionales pueden tener su propia página, sin necesidad de incurrir en los costos ya señalados (sólo el costo del dominio .TEL).

La implementación de este sistema consta de 3 grandes etapas: la primera, denominada “sunrise”, comienza el 3 de diciembre de 2008 y culmina 2 de febrero de 2009, siendo la oportunidad para que los propietarios de derechos marcarios previos soliciten este dominio; la segunda, llamada “landrush”, empieza el 3 de febrero de 2009 y finaliza el 23 de marzo de 2009, siendo la fase en la cual se abre el registro a todo el público con un precio especial; y por último la tercera, llamada “general”, que comienza el 24 de marzo de 2009, dirigida al público general con precios de mercado.

La primera etapa (sunrise) es sumamente importante, ya que las personas y empresas que posean registros marcarios tienen prioridad para solicitar la incorporación de una o más expresiones protegidas en este nuevo dominio, evitando así posibles conductas de “cibersquatting”, es decir, la inscripción y utilización indebida de nombres de dominio iguales o muy similares al de personas o empresas, aprovechándose ilícitamente del “goodwill” de una marca ya registrada.

En el evento que este nuevo dominio se masifique, puede llegar a constituir una importante herramienta de comunicación para profesionales y empresas.

jueves, 30 de octubre de 2008

miércoles, 17 de septiembre de 2008

Chequeo Legal


La revista Capital publicó en su última edición un artículo titulado Chequeo Legal, donde se mencionan una serie de recomendaciones para empresas del abogado Rodrigo Albagli.

El artículo puede ser leído en este link.

miércoles, 27 de agosto de 2008

Artículo de AZ en IBLS INTERNET LAW

INTERNET LAW - Tuning In to Combating Music Piracy in Chile

IBLS Contributor: Juan Cristóbal Guzmán, Esq., Albagli Zaliasnik Chile, www.az.cl
Wednesday, August 27, 2008


In Chile, over 400 million songs are downloaded unlawfully every year. Piracy has consumed 50 percent of the music market, as reported by the International Intellectual Property Alliance (IIPA).[1] A combination of internet piracy, unlawful reproduction of CDs and DVDs, and the growing presence of street vendors eager to make a profit from the sale of pirated music have contributed to significant losses in the sound recordings and musical composition industries.[2] The IIPA reported that, in 2007, the loss amounted to 29.6 million dollars.

The Chilean police have cooperated with music industry officials to crack down on street piracy, by engaging in raids and seizing pirated products. In 2007, the Chilean police engaged in approximately 100 raids, primarily in Santiago and Valparaiso, and seized 168,000 CDs and DVDs, as well as 545 burners, in cooperation with the International Federation of the Phonographic Industry (IFPI) Chile.[3]

In the Chile-United States Free Trade Agreement (FTA) signed in June 2003, parties agreed to grant artists and their successors in interest, the exclusive right to permit or forbid reproductions of their works, on a permanent or temporary basis.[4] The FTA required that parties impose criminal and/or civil sanctions on individuals that engage in copyright infringement.[5]

In May 2007, in efforts to harmonize Chilean laws with the requirements of the FTA, members of the Chilean Congress introduced a comprehensive reform bill (No. 5.012-03) aimed at amplifying intellectual property protection for creators of original works, in light of changes in the technology of piracy.[6] The Chilean government has taken a positive step forward in combating music piracy by proposing to increase criminal and civil penalties. In Colombia, a decrease in piracy is attributable, in part, to the government's incorporation of piracy laws into the criminal code. Chile has not decided to follow Colombia"s example, but nonetheless, it is marching in the right direction.

The reform bill falls short of meeting the demands of the music piracy battle in the digital age for a number of reasons. First, it fails to assign internet service providers (ISPs), the digital age distributors and retailers of music, sufficient responsibility for preventing internet piracy. In 2007, French President Nicolas Sarkozy introduced a plan to revolutionize the way that ISPs deal with individuals who download music illegally.[7] The French government and ISPs joined forces to strip third-time copyright infringers from access to the internet for as long as one year.[8] Curbing internet peer-to-peer file sharing is beneficial for ISPs because it alleviates pressures on their infrastructure. Peer-to-peer file sharing makes up about 80 percent of total online traffic, while merely 20 percent of users engage in peer to peer file sharing.[9] Another way that ISPs can take greater responsibility is to use filters to thwart illegal exchanges of protected material.[10]

Second, the legislation fails to create a digital rights management (DRM) system, which is a bundle of technologies that imposes restrictions on use by consumers of digital products. The FTA requires that each party promote the use of technology designed to control access to protected material. Thus, the reform bill does not go far enough in meeting the standard required by the FTA.

Third, in efforts to facilitate access to protected works for persons with disabilities, legislators made a notable and worthwhile exception. Reproduction, adaptation, distribution, and communication of specially formatted protected works will be allowed, so long as the interest is non-commercial and targeted at individuals with disabilities. Nevertheless, legislators should have included regulations for audio books, a growing industry that reaches individuals with and without disabilities. The absence of such regulations is likely to result in violations of the rights of creators of literary and musical works.

Finally, with respect to protected computer programs, legislators approved reverse engineering, which is a 'deconstruction' process aimed at discovering the technical underpinnings of a system or object. The use of reverse engineering is limited to circumstances wherein the individual, after obtaining the program legally, seeks to achieve operational compatibility or engage in investigation and development. However, to better guarantee that computer software creators are protected from abuses, individuals engaged in reverse engineering should be required to notify the original creator of their findings. The risk associated with reverse engineering is that findings will be used to develop modifications, which goes beyond the lawful uses envisioned by legislators.

While the Chilean government is tuning in to the fight against digital piracy by reforming its intellectual property laws, it must boost its efforts to ensure that Chilean laws are in sync with the requirements of the FTA and developments in the technology of piracy.



[1] International Intellectual Property Alliance, 2008 Special 301 Report, Chile. P. 21.

[2] International Intellectual Property Alliance, 2008 Special 301 Report, Chile, P.20.

[3] IIPA, 2008 Special 301 Report, 21.

[4] FTA, Article 17.5(1)

[5] FTA, Article 17.7(5)

[6] Report from the Economic Commission, modifying law No. 17.336, regarding Intellectual Property. No. 5.012-03. p. 5.

[7] International Federation of the Phonographic Industry (IFPI), Digital Report 2008, 21.

[8] "France to Ban Illegal Downloaders from Using the Internet under Three-Strikes Rule" Times Online. June 19, 2008. Available at: <>

article4165519.ece>.

[9] IFPI, Digital Report 2008, 22.

[10] IFPI, Digital Report 2008, 21.

miércoles, 23 de julio de 2008

AZ en Gala Gazette

ETHICS OF PROMOTING GOODWILL: PRESERVING RETAILERS’RIGHTS TO USE HIGH-END PRODUCTS IN PROMOTIONAL OFFERS

Author: Tatyana Delgado, Albagli Zaliasnik Attorneys

In a recent case heard before the Chilean Council for the Self-Regulation and Ethics of Advertising (CONAR), Diageo Chile Ltd., a subsidiary of high-end alcoholic beverage producer Diageo Plc., and HITES, a Chilean retailer, clashed over a HITES credit card promotional offer. By holding in favor of HITES, CONAR affirmed retailers’ ability to incorporate high-end products in promotional offers and sell high-end products at lower prices.

In late 2006 and early 2007, HITES offered to sell Baileys and Johnnie Walker, which are Diageo products, at reduced prices to store credit card users who spent a designated amount. The advertisement included a picture of the HITES credit card, a picture of a bottle of Baileys and a Johnnie Walker red label, as well as the regular and reduced prices of the bottles.

Diageo Chile Ltd. brought a lawsuit against HITES before the CONAR, claiming that HITES had damaged its image or goodwill. Diageo claimed that HITES had violated Article 13 of the CONAR Code of Ethics, which states as follows:

“Advertisements may not unjustifiably or derogatorily use the name, initials, or distinct graphic, visual, or auditory signs of any firm, company, institution, or a product or service’s mark.”

“Advertisements may not take advantage of the “goodwill” or acquired image attached to a commercial name and/or another firm or product’s symbol, or the “goodwill” or image acquired by a mark or advertising campaign.”

According to Diageo, the Johnnie Walker and Baileys brands are associated with exclusivity, superior quality, excellence, and modernity. Diageo was concerned about preserving the refined image it had created for its elite, upper-class consumers. It claimed that as the owner of the brand, it had the right to shape its image by: (1) defining and limiting its target audience to upper-class consumers; (2) maintaining the price high in efforts to convey the product’s superior quality; (3) engaging in selective distribution of its products; and (4) controlling the aesthetics of the products’ advertisements, which Diageo described as conceptual, artistic, and intellectually stimulating.

In response, HITES, represented by Albagli Zaliasnik, asserted that the advertisement conformed to the norms of the CONAR Code of Ethics and that the products were legitimately acquired. HITES argued that, in the interest of promoting free competition, the producer, importer, or seller could not exert control over products after they were sold, in accordance with the doctrine of the exhaustion of intellectual property rights.

HITES further argued that Diageo engaged in offensive and discriminatory practices by limiting access to its products to upper-class consumers. HITES emphasized that it did not pose as the owner or producer of the products and thus, did not confuse the public. In addition, industry custom demonstrated that the brand’s owner is not the only party that may advertise the product.

CONAR held that HITES did not breach any ethical standards of advertising. The use of the products in the promotional offer did not diminish the goodwill or taint the image of the brands. To the contrary, the use of the high-end products in the promotional offer bolstered the image of the brands, because it acknowledged that the products were valuable. At stake, was not the image or goodwill of the high-end products; but rather, discriminatory practices among producers of high-end products, and clarity and transparency in advertising.

CONAR established the following criteria for evaluating similar cases in the future:

    • A promotional offer must provide detailed information about the products it seeks to advertise.
    • Mentioning and showing an image of a product in a promotional offer, so long as it is justified, does not constitute taking advantage of the product’s goodwill.
    • On the other hand, if it is not merely mentioned or described; but rather, if the product becomes the primary subject of the advertisement, then it could affect the image of the brand, and the advertiser/seller must receive authorization.
    • Sellers/advertisers must avoid undermining the image of the third party company.
    • To avoid confusion among consumers, the advertisement must include the regular price of the product.

By holding in favor of the retailer, the court signaled its interest in giving consumers, regardless of socio-economic status, access to high-end products and guaranteeing that consumers have the information they need to make informed buying decisions. The court’s decision represented a victory for retailers engaged in the advertising and sale of high-end products to the masses.

miércoles, 25 de junio de 2008

AZ en MARCASUR - AZ in MARCASUR

Digital Audio Broadcasting Regulations

A new law focusing on digital television in Chile may signal a growing pressure to regulate the transmission of digital audio broadcasting in the near future. Audio broadcasting is the medium with the greatest reach in Chile. The nation is known for its prominent oral culture and has served as the continent’s pioneer in advancements in this field.

Digital Audio Broadcasting has three international norms, which has led Europe and the United States to adopt different technical norms. While the former conducted research with a focus on the Eureka 147 Project, North Americans conduct research via the iBiquity digital corporation, which developed the system known as In-band On-Channel (IBOC). The DRM developed a system for transmission below 30 MHz.

Much like television, digital radio requires a special receiver, which calls for an investment in the means of reception and a period of co-existence, wherein analog and digital signals are transmitted simultaneously (simulcast).

The radio-electric spectrum in Chile is highly saturated, which makes it almost impossible to designate a new band for the system. The idea is to make the most of the existing system and transform it into a digital system.

On hectometric bands, broadcasting occurs between 535 KHz and 1605 KHz. Each broadcasting station possesses a 10 KHz bandwidth and each station is separated by 10 KHz. This is known as the broadcasting of the amplitude modulation signal.

On metric bands, the frequency modulation transmissions occur between 88 MHz and 108 MHz. Here, each broadcasting station possesses a 180 KHz bandwidth and is separated by 200 KHz.

The quality of reception in the digital system is equivalent to that of a CD. This means that AM transmission stations benefit the most.

Chile has opted for the IBOC system.

As for the regulatory perspective, the Department of Transportation and Telecommunications’ Supreme Decree No. 127, of 2006, assigned the 1452 – 1492 MHz band to digital radio.

For the existing FM broadcasting stations in Chile, these changes present both threats and opportunities.

Threats
- Appearance of regional radio stations in the Metropolitan area.
- Period of Simulcasting with high electrical energy costs financed by the operator.
- Resurgence of the entire AM dial. Great loss in non-urban sectors. - AM, with fewer transmitters, covers the same territory.
Opportunities
- Appearance of regional radio stations in the Metropolitan area.
- Period of Simulcasting with high electrical energy costs financed by the operator.
- Resurgence of the entire AM dial. Great loss in non-urban sectors.
- AM, with fewer transmitters, covers the same territory.
- A single national frequency.
- Multiplexer broadcasting stations in areas with a single transmitter. Greater coverage at lower prices.
- Large vehicle reach.
- Central Music Server with a common use.

Along this line, in Chile, the audio broadcasters in frequency modulation have proven to have a more successful business model than the audio broadcasters in amplitude modulation, as they have been able to promote these services at unforeseen levels and have virtually captured all radio listeners. This brings with it, as is evident today, the existence of a large number of radio broadcasting stations in amplitude modulation that practically do not transmit or use their broadcasting stations for alternative purposes, which must be taken into consideration in the future.

Juan Cristóbal Guzmán
Albagli Zaliasnik
Attorneys at Law
Si desean leer este artículo en español, visiten el siguiente link: Chile: Normativa sobre Radiodifusión Sonora.

jueves, 19 de junio de 2008

Compartimos con ustedes un interesante artículo sobre como Virgin esta lidiando con la piratería en Internet y los proveedores (ISPs)


Virgin-BPI Alliance Against File-Sharers Seen As Not Synced With UK Policy

By Bruce Gain for Intellectual Property Watch

The decision by Virgin recording company to send warning letters to alleged music pirates earlier this month appears out of sync with the approach internet service providers in the United Kingdom and elsewhere in Europe might take as a means to thwart piracy.

ISPs have implemented the warning letter approach in the United States, and French service providers are likely to follow suit, but the role of ISPs in the illegal file-sharing battle remains a subject of negotiation in the UK. Parties in the UK with a vested interest in protecting their intellectual property rights, ranging from music interests to the software industry, continue to discuss possible solutions without agreement yet on a unified approach.

Virgin’s initiative, which is part of an alliance with the British Phonographic Institute (BPI), is but one of a number of possible measures the rest of the ISPs in the UK might take.

“I would not draw any conclusions about how this is going to shake out in the UK or in Europe. This is just one part of how a voluntary code might look between an ISP and a right holder,” Matt Phillips, director of communications for the BPI told Intellectual Property Watch. “This isn’t any acceptance of any ongoing policy between the BPI and Virgin, and this is not going to solve the problem about how people are able to download and upload music illegally. But it is a step in the right direction.”

Under the Virgin and BPI alliance, the BPI communicates the IP addresses used for what it says are illegal file sharing. Virgin then matches the IP addresses to its customers to whom separate “informative letters” are sent. The letters, available here (Doc 1, Doc 2) [pdf], inform the Virgin customer, among other things, about possible suspended service and legal claims relating to the customer’s alleged illegal file sharing if the activity were to continue.

The letters also communicate ways a user can uninstall and deactivate software used for illegal file-sharing (such as securing wireless access points so that a neighbour cannot upload and download files by using an unwitting customer’s IP address). Virgin Media distributes both letters without disclosing customer names and addresses to the BPI, the company said.

“If you look at it as a position to advise customers what is the best way to enjoy music online without the risks of unauthorised sources, then that is a responsible attitude instead of looking at it as a way to police the internet,” Asam Ahmad, head of media relations of the consumer division of Virgin Media, told Intellectual Property Watch.

The Virgin and BPI alliance follows the release earlier this year of the UK government’s “Creative Britain” report, which offered a tentative look at anti-piracy policy there. The main purpose of “Creative Britain” is to establish a voluntary framework agreement to thwart illegal file-sharing before more heavy handed legislative mandates are written into UK law by April 2009. Those involved in the negotiations, beside government officials, include internet service providers, media groups, software industry representatives, and other interested parties.

The UK government also said in “Creative Britain” that ISPs, which control the so-called Internet pipes to and from customers’ PCs, should play a major role in mitigating illegal file sharing.

Divided We Fall

Yet, despite a major role that ISPs are expected to play in the war against illegal file-sharing in the UK, the Virgin-BPI initiative reflects a unilateral approach that does not reflect an industry consensus, according to some parties, including associations with the mission to protect their members’ IP policies.

“I have said ‘Guys, as long as we are not cohesive, then I don’t think [a viable solution] is ever going to happen,’” John Lovelock, chief executive officer of the Federation Against Software Theft, told Intellectual Property Watch. “It’s the old adage, ‘United we stand, divided we fall.’”

In Europe, ISPs have traditionally voiced a reluctance to monitor and filter their customers’ connections to thwart piracy. However, Virgin is not seen as necessarily representative of pure-play service providers since its Virgin Megastore outlets sell music through both brick-and-mortar and online retail outlets. Pure player ISPs, for example, have maintained that it is not feasible for them to monitor and filter the Internet usage of their customers for illegal activity while they face pressures from the government and industry interests in Europe to support their efforts to crack down on illegal file-sharing (IPW, Internet and Communications Technology, 7 December 2007).

But in the long term, it is in the ISPs interest to mitigate illegal file-sharing along with IP rights holders, Lovelock said.

“All digital content will eventually be bought online, including music, films, games, and books. Everything will be available so that you will be able to download it to your device,” Lovelock said. “So the initiative should be [for the ISPs], ‘Let’s secure our revenue stream of the future, in particular the digital content section of the creative industries, and let’s see if there is a compromise that can be worked out.’”

Not coming up with a voluntary solution advocated by all interested parties in the UK will likely turn into a lose-lose situation if the government attempts to solve the problem through legislation, Lovelock said.

“What the Federation Against Software Theft has been advocating is we, the creative industries, should sit down with you, the ISPs, before the government comes up with a legislation that doesn’t work, gets contested; and no settlements ever get taken out or made,” Lovelock said.

Instead, the UK government might broker formal discussions between so-called creative industries with IP protection concerns and the ISPs before resorting to forced mandates that might force ISPs to play a role in protecting IP rights, Lovelock said.

“If there isn’t someone who represents the ISP, then we as an alliance should go to the government and say we would like you to call a meeting with the ISPs and ourselves, and they can maybe even facilitate that meeting,” Lovelock said. “That way, we can have roundtable discussions to come up with some solutions so that the government does not have to legislate and we don’t end up in a battle.”

This article is used under the terms of a Creative Commons License.
Este artículo es reproducido bajo los términos de una licencia Creative Commons.

martes, 10 de junio de 2008

AZ en el Mostrador


Compartimos con ustedes un artículo escrito por Juan Cristóbal Guzmán en el Mostrador.

Convergencia digital y protección a la Propiedad Intelectual

Está en el Congreso un proyecto de Ley para mejorar la regulación sobre Propiedad Intelectual (PI). Expertos han manifestado que el aumento de las sanciones civiles y penales no tendría mayor efecto en los infractores de los derechos de sus propietarios. Según los datos proporcionados durante el 2.007 por la Internacional Federation of the Phonographic Industry, el 35% de las personas que intercambian archivos ilegalmente han recortado su actividad o la han abandonado totalmente, como consecuencia de acciones legales y sanciones en su contra.

Hay importantes avances y también vacíos legales pendientes en el proyecto. El mayor avance radica en el incremento sustantivo de las penas. La revolución digital y la piratería han sido las causantes del desastroso resultado obtenido por las compañías de esta dinámica industria. Es destacable también la distinción entre la persona que comercializa copias ilícitas de aquel que, con ánimo de lucro, fabrique, importe o distribuye las mismas.

Es vaga y poco exhaustiva la reforma en cuanto a las normas que regulan las entidades llamadas de “gestión colectiva”, como la Sociedad Chilena del Derecho de Autor. Se omite “la gestión de tipo tecnológico”, vale decir tecnología disponible y en uso, cuyo propósito es controlar y medir el acceso y uso de la PI. En la mayoría de los países existe la gestión de derechos digitales, o DRM, que son un conjunto de tecnologías orientadas a ejercer restricciones y mediciones sobre los usuarios de un sistema digital, desde la música hasta las películas, juegos y televisión.

Poco satisfactoria es la forma en que se aborda la responsabilidad de los prestadores de servicios de Internet. Ellos son los minoristas y distribuidores del mercado digital y por ello obtienen ingresos; pero no asumen su responsabilidad de proteger estos derechos. En el mundo tradicional ninguna tienda de música o de libros que se precie albergaría productos piratas en sus estanterías, ni permitiría que la piratería estuviera en una esquina de su local o almacén.

Esta ley es un buen avance, pero la normativa deberá ser dinámica y compatible con las nuevas tecnologías, que seguirán convergiendo, lo que se hará mas patente con cuando Chile tenga regulada la TV digital.

sábado, 31 de mayo de 2008

Internet Hub is closed down in Chile


Recently the International Federation of the Phonographic Industry (IFPI) in Chile informed through its website the following news:

“IFPI Chile, with the support of Chilean police investigators, was able to identify and shut down a major Direct Connect Hub called ‘Metal Hub’. The hub was dedicated to the illegal distribution of music files, including full albums, and videos. One of the requirements for members to participate in the hub was that each user should have at least 1 GB of music files to share. IFPI Chile estimates the hub was operating with enough capacity from their participants to host up to 1.8 million songs.

Local internet and physical anti-piracy teams worked together to identify the hub’s location and owner. The hub owner and the ISP he was using received “cease and desist” letters informing them of the copyright infringements that resulted from their activity. With the advantage of having the identity and location of the operator revealed, the hub was down three days after these notifications were sent. The action was part of IFPI’s regional strategy to shut down all P2P servers in Latin America. There are currently other hubs under investigation in Chile.”

This is good news bearing in mind that the Chilean Government, almost one year ago, filed a new bill to modify the copyright law in response to criticism from the US administration. This bill aims to answer the queries from the US and update exceptions to copyright and copyright limitations. This bill is also important for strengthening the enforcement of copyright law in Chile.

The piracy of copyrighted works (i.e. books, CDs, software and films) is a huge hindrance that costs the entertainment industry and the Chilean government millions of dollars. The industry is doomed unless it takes drastic action, which is an extremely serious matter for a country that has signed a number of free-trade agreements with developed economies.

We can understand now why the new law implementing Chile’s obligations under its Free Trade Agreement with the US is likely to be enacted within approximately the next 3 months. It not only increases penalties for copyright violators but also sets forth precise provisions relating to the digital revolution, a subject not addressed before.

The fact that Chile has been blacklisted by the Office of the United States Trade Representative (USTR) regarding this matter is a very serious situation given the fact that the entertainment sector is among the most promising industries in our country.

Fore more information on this issue, please do no hesitate to contact Juan Cristóbal Guzman, email: jcguzman@az.cl

lunes, 28 de abril de 2008

TALLER EL FUTURO DE LA TELEVISIÓN EN CHILE EN UN ESCENARIO DIGITAL


El Estudio Jurídico Albagli Zaliasnik, la Facultad de Gobierno de la Universidad del Desarrollo y la Fundación Jaime Guzmán E. tienen el agrado de invitar a usted a participar en taller EL FUTURO DE LA TELEVISIÓN EN CHILE EN UN ESCENARIO DIGITAL, que se realizará el próximo lunes 5 de mayo, a partir de las 8:30 horas, en el Hotel Ritz Carlton (El Alcalde Nº 15, Las Condes), con la participación de destacados expositores.

Primer panel | ¿NUEVOS MODELOS, NUEVOS ROLES, NUEVOS ACTORES?
- Mario Conca R., Gerente General de Chilevisión.
- Alejandro Murúa G., Ingeniero Civil, Director Artístico de Televisión.
- Enrique García, ex Director Ejecutivo de Canal 13, experto en marketing y comunicaciones.

MODERADOR: Jorge Jaraquemada R., Fundación Jaime Guzmán E.

Segundo panel | IMPLICANCIAS REGULATORIAS DEL ESCENARIO DIGITAL
- Jorge Navarrete M., Presidente del Consejo Nacional de Televisión.
- Darío Paya M., Diputado de la República por la UDI.
- Marco Enríquez-Ominami G., Diputado de la República por el Partido Socialista.

MODERADOR: Juan Cristóbal Guzmán, Albagli Zaliasnik Abogados.
RSVP: al teléfono 4456000 ó al email: sschilling@az.cl

sábado, 26 de abril de 2008

Dia Internacional de la Propiedad Intelectual

Les deseamos un feliz día de la Propiedad Intelectual.



Compartimos con ustedes el mensaje del Director de la OMPI.

El Día Mundial de la Propiedad Intelectual está ganando popularidad. Desde que fuera instaurado hace ocho años, son cada vez más los gobiernos y organizaciones que se suman a la OMPI para celebrar el Día Mundial el 26 de abril de cada año.

La gente de a pie se preguntará por qué tanto bombo y platillo por la propiedad intelectual, ¿qué tiene que ver el derecho de autor, las patentes, los diseños industriales y las marcas con las cuestiones que realmente importan (cómo parar el calentamiento de la tierra) o con las cosas que le dan gusto a la vida, como ver a los atletas favoritos en los próximos Juegos Olímpicos? La respuesta a todo ello es que sin los derechos de propiedad intelectual no se hubieran podido desarrollar tecnologías para combatir los problemas que afectan a todo el mundo, ni tampoco hubiéramos podido ver en nuestros hogares los acontecimientos deportivos más importantes.

En el Día Mundial de la Propiedad Intelectual no sólo conmemoramos el enorme poder de la creatividad humana, sino también los derechos de propiedad intelectual que la alimentan y canalizan para transformarla en un importante vector de desarrollo socioeconómico y cultural.

La ingeniosidad del ser humano ha hecho posible que de la invención de la rueda pasásemos a los viajes en avión y a la última generación de combustibles limpios. De los dibujos rupestres hemos pasado por la imprenta hasta llegar a Internet, lo cual ha puesto al mundo literalmente en nuestras manos. Gracias a los adelantos técnicos ahora los atletas pueden efectuar saltos cada vez más altos con la pértiga, los futbolistas patean la pelota a más grandes distancias y millones de gente disfrutan ahora de un bienestar que hubiera sido inimaginable hace sólo unas pocas generaciones. La OMPI defiende y promueve la utilización de la propiedad intelectual como medio de encauzar y diseminar el potencial de la creatividad y la innovación para que todos podamos participar en sus beneficios.

Es por ello que en el Día Mundial de la Propiedad Intelectual rendimos homenaje a los inventores y a los artistas, tanto famosos como desconocidos, que enriquecen nuestras vidas con el fruto de sus ideas innovadoras y de su visión creativa. Y con ello recordamos por qué los derechos de propiedad intelectual de los que son titulares, es decir, los derechos que han conseguido con su talento, merecen toda nuestra admiración, protección y respeto.

miércoles, 19 de marzo de 2008

Presentación de Rafael Pastor en la Reunión Anual de AIPLA (2007)


Compartimos con ustedes la presentación realizada por Rafael Pastor en la Reunión Anual de AIPLA (2007), titulada "The Impact of the USA-Chile Free Trade Agreement on the Rights of Foreign Trademark Owners in Chile: Regulatory Changes & Practical Perspectives".

El audio también incluye las presentaciones efectuadas por Gustavo P. Giay (Marval O'Farrell & Mairal) y Sergio Olivares, Jr. (Olivares & Cia, S.C. Mexico, DF).

lunes, 3 de marzo de 2008

Chile lidera ranking de protección a la propiedad privada en Latinoamérica

Chile es el país que entrega mayor protección a los derechos de la propiedad privada tanto física como intelectual en Latinoamérica, según un estudio publicado el martes 26 de Febrero por el Instituto Property Rights Alliance.

Nuestro país se ubicó en el puesto 25 con una nota de 6,7 (siendo la nota 10 la puntuación más alta), en un ranking internacional que mide los derechos de la propiedad privada e intelectual entre 115 países. A nivel Latinoamericano ocupó el Primer lugar de un total de 20 países, donde superó con creces el promedio regional de 4,6 puntos.

El estudio, llamado International Porperty Rights Index (IPRI), compara el entorno político y legal (donde Chile obtuvo 6,7 puntos), los derechos de propiedad física (7,2), y los derechos de propiedad intelectual (6,1). En comparación con el año pasado Chile bajó dos puestos. Sin embargo, el estudio determinó que hubo un cambio en de metodología, lo que alteró los resultados de este año.

“Los derechos de propiedad intelectual contribuyen a incrementar los niveles de estabilidad y proveen a la gente la seguridad y comodidad que sus propiedades seguirán siendo suyas.”, sostuvo el Director ejecutivo de Property Rights Alliance, Kelsey Zahourek.

Resulta importante también destacar que Chile fue ubicado en el segundo cuartil superior de este ranking (ver tabla abajo), en donde encontramos países como Francia, España, Portugal, Israel, Corea, Italia, entre otros. Muchos de los países antes mencionados son miembros del OECD (Organization for Economic Co-operation and Development), lo que implica que Chile actualmente posee un nivel de protección a la propiedad muy similar al exigido por los estándares del OECD.

Hernando Soto, presidente del Instituto de Libertad y Democracia de Perú, sostuvo que el estudio de este año entrega pruebas de la relación entre la robustez del sistema de derechos de la propiedad de un país y su desarrollo económico.

Para nosotros en Albagli Zaliasnik la noticia descrita precedentemente resulta muy positiva, ya que no sólo confirma el compromiso que posee nuestro país con la propiedad intelectual y la propiedad privada en general, sino que es otra muestra que Chile posee instituciones serias que aseguran un nivel alto de protección a los activos tangibles e intangibles para nuestros clientes locales y extranjeros.

jueves, 14 de febrero de 2008

Reino Unido desconectará de Internet a los reincidentes de descargas que infringen la propiedad intelectual.

El Reino Unido siguiendo el ejemplo de Francia ha decidido preparar un proyecto de ley que obligará a los proveedores de servicios de Internet a desconectar a quienes reincidan en la descargas que violen los derechos de propiedad intelectual de los creadores y productores de música o películas.

El Diario El Mundo señala al respecto:

"Los clientes sospechosos de ese tipo de prácticas recibirán un aviso en cuanto sean sorprendidos por primera vez, serán suspendidos por algún tiempo a la segunda ocasión y, si vuelven a reincidir, se quedarán sin conexión.

Según señalan varios medios británicos que han tenido acceso al borrador legislativo, las compañías de banda ancha que no cumplan serán perseguidas legalmente.

Los nombres y otros detalles de los clientes infractores podrían ser comunicados a los tribunales, pero el Gobierno aún no ha decidido si los distintos proveedores de servicios de Internet podrán compartir esos datos."

¿Que opinan resepcto de esta tendencia europea?

lunes, 28 de enero de 2008

AZ en Sección de Economía y Negocios del Diario El Mercurio (Edición 28 de enero de 2007)

Compartimos con ustedes una nota publicada hoy en el Mercurio sobre nuestro Seminario de Televisión Digital.

miércoles, 23 de enero de 2008

Desayuno sobre Televisión Digital

Albagli Zaliasnik, a través de su abogados Loreto Bresky y Juan Cristóbal Guzmán, junto con el diputado Marco Enríquez-Ominami, organizaron un desayuno que se realizó el día viernes 18 en el Hotel Ritz Carlton, con el objeto de debatir un tema de gran importancia para esta firma como asesora en materias de Propiedad Intelectual: la definición de estándar de la Televisión digital terrestre, que redundará entre otras cosas, en la mejora de la imagen y el sonido de los contenidos, mayores oportunidades para la industria del entretenimiento y en una mejora de la utilización del espectro radioeléctrico.

Para el Diputado Enríquez-Ominami, una política pública que regule la televisión, y en general a los medios de comunicación, debe tener como primer objetivo la promoción del pluralismo y la diversidad, en reconocimiento del rol que desempeñan los medios en el proceso democrático; asimismo, la Televisión Digital abre distintas posibilidades regulatorias del mercado televisivo que necesariamente deberán debatirse en sede legislativa.

Con la presencia de Pablo Bello, subsecretario de Telecomunicaciones, quien señaló, entre otras cosas, que junto con la elección del estándar, debería enviarse una iniciativa legal al Parlamento con el objeto de regular la Ley de Televisión Digital, señaló además, que la libertad de expresión y diversidad de contenidos son los pilares básicos para enfrentar la era digital.

Se discutió acerca de los contenidos de la Televisión en Chile, la percepción del público de tener una televisión de baja diversidad en la programación y si ello cambiará con la elección del nuevo estándar y el nuevo marco regulatorio.

Quedaron temas pendientes y el debate da para encuentros a futuro. Este es un tema país de gran relevancia que compromete a toda la industria del entretenimiento.